About us


Hi! I am Michal Pochodyla, a second-generation veterinarian experienced in sales and marketing. I have achieved a PhD in immunology after completing postgraduate studies in management. Apart from that, I am the founder and vice-president of the Polish Mastitis Association. I currently work at HIPRA as Brand Manager, leading the Mastitis Unit and providing knowledge about mastitis vaccines to more than 55 countries worldwide. I am passionate about history and outdoor activities with my family.


Hello there! I’m Paula Villoria. I studied Animal Science at the Universitat de Lleida, and, once finished, I studied (and also finished!) Veterinary Medicine at the Universitat Autònoma de Barcelona. I have collaborated with some vets in the field, and I’m currently a product manager in HIPRA’s mastitis unit, which allows me to travel all around Europe and learn about the different milking systems, cows, farmers, vets, etc. I also learn about somatic cell counts and their interpretation depending on different situations. Nevertheless, because not everything in life is about somatic cells or mastitis, I have other hobbies such as trail walking and watching movies.


Hello, my name is Rui Cepeda and my basic training as veterinarian was in Lisboa University. My professional life has been around prevention, both on milk quality and in biosecurity.

I have great interest in the topics of compliance and how to convince to improve procedures and monitor results, and I have recently done the general management program in Porto Business school. I see a lot of improvement possibilities on the dairy farms in terms of performance analysis and data supported decisions.

In HIPRA, my job as product manager allows me to contact with different cultures and cooperate with our local teams in finding the best way to promote our products and improve milk quality.
I am based in Portugal, and I enjoy my free time with my family and I am also passionate about food.

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